Competitive Priorities

Process Strategy Decisions

Process structure

Avellino’s has a high customer contact position since their staff have personal, face to face conversations with customers while they are ordering and receiving their food and drinks. They also have a front office since workflows are flexible and highly customizable. Avellino’s uses a job process because they have a wide variety of products with high customization and a flexible workforce. They also use a make to order strategy because customers have the ability to customize their order and every customer is different.

Customer involvement

Avellino’s has high involvement with customers because they need customer interaction in order for their business to operate.

Resource Flexibility

Avellino’s has a flexible workforce because their staff has the ability to make a wide variety of food and drinks, while also being able to serve individual customers or cater to a group of 50 people.

Labor Intensity

Avellino’s low automation because all food is hand made.

Measuring success: Avellino’s measures success based on the amount of customers that come to the restaurant/sports bar.

Management is trying to minimize mistakes and improve technological capabilities this year. They are minimizing mistakes by taking orders correctly and they are improving technological capabilities by implementing an online ordering system that would be able to compete with popular restaurant chains like Domino's and Pizza Hut.